Specialties Plus of NC LLC | Branding and Marketing

Music Festival Mementos

Jul 16

Putting on a local show, or hosting a massive, multi-day shindig? We've got you covered with promo products that keep the memories fond for festival attendees long after the music has stopped. ...

A Marketer's (Tiny) Guide to Promo at Trade Shows

May 11

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

Reusable vs. Disposable Items

Apr 19

Disposable products are a common part of everyday life for most folks - think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup from...

A Quick Guide to Promotional Bags

Mar 5

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...

6 Retro Products That Are a Blast From the Past

Feb 18

No matter what decade you think of when you think of "retro products", you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business can resonate ...

What Makes Gen Z Tick?

Dec 6, 2025

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

5 Products That will Send you Over the Moon and out of This World

Nov 14, 2025

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

12 Coolest Squeeze Products to Relieve Your Stress

Nov 6, 2025

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...

5 Fail-Proof Ideas for Your Business Instagram

Oct 23, 2025

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

Your Brand Is Your Business - Market It!

Sep 23, 2025

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Graphic Design Terms Everyone Should Know

Aug 17, 2025

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Case Study: Thank You for Spooning

Apr 10, 2025

Description: 12 Oz. Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How...

16 Ways Color Affects Your Branding and Marketing

Apr 3, 2025

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

These Are the Tech-Savvy Promotional Products You Are Looking For

Mar 20, 2025

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

Your Guide to Decoration Methods: Part 1

Mar 6, 2025

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

6 Reasons You Need a Company Store

Feb 5, 2025

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Using Customer Profiles to Find the Perfect Promo Products

Jan 14, 2025

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

How to Create Buzz Around a Launch With Promo Products

Sep 6, 2024

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

5 Invaluable Marketing Books to Help Grow Your Brand

Jun 4, 2024

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Sustainability & Environmental Responsibility: Why it Matters

Apr 30, 2024

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

The History of Promotional Products

Mar 17, 2024

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

How Promo Products Can Tell Your Brand's Story

Feb 18, 2024

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...